Discover how to choose the perfect artwork for your business, enhance your brand identity, and create an inviting atmosphere with practical tips and current trends.

How to Choose the Right Artwork for Your Business
Imagine this: 

Your guests walk into your hotel lobby and are immediately greeted by a captivating abstract piece that sparks conversation. Or, perhaps, a serene landscape mural adorns the spa walls, creating a tranquil oasis for relaxation.

The power of art lies in its ability to shape the way people experience a space. It can evoke emotions, set a mood, and even communicate your brand identity. 

So how do you choose the right artwork for your business? Well, here are some things to consider. 

1. Know your brand

Before diving into the world of art, take a moment to reflect on your brand's core values.

  • What emotions do you want to evoke in your guests?
  • What message do you want to convey?

2. Practical considerations

Plan for the art to fit into your space to maximize impact. The custimized nature of the work Haute Curation offers means we can tailor pieces to your unique needs, such as image dimensions, colours, and art style.

  • Consider the size and scale of the artwork. Large pieces make a bold statement in spacious areas, while smaller pieces are ideal for intimate settings. Think large pieces in a foyer, a restaurant wall, or above a bed in a hotel room. Smaller pieces are for intimate spaces, like hallways, above a desk, or guest bathrooms.
  • Choose colors that complement your existing decor. Artwork can either blend seamlessly or provide a striking contrast, depending on the desired effect.
  • Think Industry-Specific: For wellness spaces, consider artwork that evokes a sense of relaxation and rejuvenation. Think calming landscapes, serene abstracts, or even pieces inspired by nature's elements. For hotels, you may want to connect with art reflective of the surrounding area and current cultural art trends.
  • Lean into Sustainable Art: Choosing sustainable materials demonstrates your commitment to the community and the environment, further strengthening your brand image. Learn how Haute Curations is focused on sustainability on our environmental page here!

3. Stay inspired by current art trends

There is a high energy associated with current design trends, and it is possible to balance these trends with your brand identity. Haute Curations can offer custom artworks in a variety of current day styles that consider your interior design, brand colours, wall space, and we can even create a narrative to your pieces that help connect to guests.